July 1, 2010
Apparently, It’s Not A Good Idea To Publicly Dare Identity Thieves….
For those of you living in a cave somewhere, Lifelock came to national prominence by its bold advertising. To illustrate how well Lifelock protected its members, Todd Davis, the CEO of Lifelock displayed his social security number on billboards, full page print media ads, on [...]
April 29, 2010
One of the most common questions I get from readers about identity theft protection services is “Are service like Lifelock or TrustedID worth the money?” If you ever frequent forums where people talk about identity theft protection you’ve probably come across a conversation like this:
Bert: I just lost my wallet and wanted to know [...]
March 19, 2010
Last week, Lifelock agreed to spend $12 million to settle claims over unfair and deceptive business practices and failed to protect customers’ personal information brought by the Federal Trade Commission and 35 state attorney generals.
According to FTC Chairman Jon Leibowitz:
“They developed a market to capitalize on consumers’ fear,” FTC Chairman Jon Leibowitz said [...]
November 30, 2009
Greg Mckeon examines the popular services and explains how to find the right identity theft protection service for your unique situation.