July 14, 2010
IDProtectionGuide’s Brandon Q. takes a detailed look at similarities and differences between Lifelock and TrustedID, two very popular identity theft protection services. He exposes the biggest difference between these protection services and it’s not what you think.
March 12, 2010
Does Lifelock really offer the best identity theft protection? You might be surprised at what our experts say about how secure you are and what that $1,000,000 Total Service Guarantee really covers.
March 10, 2010
$13.50 per month • lifelock.comside-by-side comparison
Welcome To Lifelock 2.0
Read our original Lifelock review
With the introduction of Lifelock Command Center Lifelock is moving away from its original business model of placing and renewing fraud alerts to an early warning detection service. Lifelock’s original offerings are still available and currently Command Center is being offered as an [...]
November 29, 2009
$13.50 per month • lifelock.com
$17.50 per month • identityguard.com
Will The Best Identity Theft Service Please Stand Up?
This is a comparison between the flagship services of Lifelock and Identity Guard: Lifelock’s Command Center and Identity Guard’s Total Protection.
One reason we won the cold war was we simply outspent the Soviet Union. There was no way [...]
July 30, 2010
LifeLock recently partnered with Reader’s Digest Association to provide an identity theft protection package to Reader’s Digest customer base. The identity theft protection membership will be offered at a discount to Reader’s Digest customers.
The partnership between LifeLock and Reader’s Digest Association will educate consumers on the importance of identity theft protection as well as [...]
July 3, 2010
Absolutely Not, Here’s Why…
To say it’s been a bad few months for the identity protection service Lifelock is like saying Tiger Woods is having relationship trouble. In March of this year, the Federal Trade Commission ruled against Lifelock in a suit brought by no less than 35 state attorneys. The commission announced that it [...]
July 1, 2010
Apparently, It’s Not A Good Idea To Publicly Dare Identity Thieves….
For those of you living in a cave somewhere, Lifelock came to national prominence by its bold advertising. To illustrate how well Lifelock protected its members, Todd Davis, the CEO of Lifelock displayed his social security number on billboards, full page print media ads, on [...]
April 29, 2010
One of the most common questions I get from readers about identity theft protection services is “Are service like Lifelock or TrustedID worth the money?” If you ever frequent forums where people talk about identity theft protection you’ve probably come across a conversation like this:
Bert: I just lost my wallet and wanted to know [...]
March 19, 2010
Last week, Lifelock agreed to spend $12 million to settle claims over unfair and deceptive business practices and failed to protect customers’ personal information brought by the Federal Trade Commission and 35 state attorney generals.
According to FTC Chairman Jon Leibowitz:
“They developed a market to capitalize on consumers’ fear,” FTC Chairman Jon Leibowitz said [...]
November 30, 2009
Greg Mckeon examines the popular services and explains how to find the right identity theft protection service for your unique situation.