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Lifelock vs TrustedID

[ 8 ] By Brandon Qureshi on July 14, 2010 | Updated on July 19th, 2010
lifelock vs trustedid

Lifelock or TrustedID:Which Service Is Right For You?

Updated July 19, 2010

We live in a world of uncertainty, and more and more people are becoming concerned about the safety of their identities. We also have more choices than ever before and it can be confusing trying to determine what you need to protect yourself and which product will offer you the greatest security.

If you’ve done any research at all then you’ve come across some experts recommending Lifelock and others TrustedID. Both identity theft services have recently introduced upgraded and improved versions of their flagship protection plans. Lifelock launched Command Center™ last December and TrustedID introduced IDEssentials™ in July of this year.

As the identity fraud protection industry has evolved, many popular services have moved toward a monitoring detection type service. This is an admission in the industry that complete identity protection is virtually impossible. Tech savvy identity thieves can hack into databases and steal millions of records without anybody realizing it.

Both Lifelock and TrustedID understand this and have taken a very similar approach to identity theft protection. We’ll expose some of the similarities as well as differences between these two popular services.

Quick Comparison
Command Center IDEssentials
Price $13.50/month $10.42/month
Promotion 30 Days Free & 10% Off 15 Days Free Trial
Coverage $1 Million Total Service Guarantee $1,000,000 Service Warranty
Protection Type Fraud Alerts/Scanning Fraud Alerts/Credit Monitoring
Credit Monitoring No Instant 3 Bureau Report
Credit Reports Annually Major Bureaus
Credit Score No
Family Plan No
Credit Freezes No
Anit-Virus/ Spyware No
Sex offender Reports No
PayDay Loans No

How are Lifelock and Trusted ID Similar?

  • Opt-out of pre-approved credit offers
  • Have a $1,000,000 warranty
  • Fraud Alerts (Called ‘Lender DoubleCheck’ by TrustedID)
  • Order yearly credit reports
  • Wallet protection
  • Scan internet black markets looking for misuse of your information
  • 24/7 on call helpline

Both LifeLock and Trusted ID will remove you from junk mail lists and place fraud alerts on your behalf. They will also scan the internet for your information on the web. They look for your date of birth, address and social security number and notify you immediately if any activity is found with your information attached to it. With Trusted ID you can even ask them to watch for your bank account and credit card number.

Both services also offer wallet protection which can give you some small sense of security when your wallet is gone. Having someone to call and help you take the necessary steps to replace your license, insurance cards, and other forms of ID as well as helping you with canceling and replacing your credit and debit cards can be a great comfort.As you can see, both LifeLock and Trusted ID offer very similar coverage and have very similar basic features.

How Do Lifelock and Trusted ID Differ?

Credit Report Monitoring

With the introduction of IDEssentials, TrustedID added credit monitoring of your report and score with all three major credit bureaus: Equifax, Experian, and TransUnion. TrustedID will scan your reports daily and alert you if they detect any fraudulent or suspicious activity. Lifelock does not offer credit monitoring.

Credit Freezes

Like Lifelock, Trusted ID sets and renews fraud alerts every ninety days. What sets TrustedID apart is the option to place credit freezes on your credit file, a far more secure measure of protection. (Read our article on Fraud Alerts vs Credit Freezes for more information) While you can do this yourself, having a service perform this for you can come in handy when you can’t remember your PIN number.

Personal Information Scanning

Lifelock recently launched their Command Center which actively monitors unregulated internet and file sharing networks for your personal information. In addition they scan payday loans, sex offender registries, and other public records to find your information. If they find it, they’ll alert you by email and help protect you against accidental information disclosures.

Anti Virus Protection

Trusted ID also keeps an eye on your computer, giving you an anti-spyware program that can be installed on as many as three computers. An unsecured computer is at high risk for hackers, spyware and viruses, and a good protection program can cost you as much as $100 a year. With trusted ID, not only does this software automatically update every day, it is given to you at no charge so long as you have an account with Trusted ID. This benefit almost pays for the cost of protection itself.

Lost Wage Coverage

Probably the greatest difference between LifeLock and Trusted ID is in the fine print of their identity theft insurance guarantees. While both claim to have $1,000,000 policies, they cover very different things. According to the non profit Identity Theft Resource Center, the primary financial loss of identity theft victims are the lost wages involved when they need to spend 30-60 hours contacting their financial institutions and clearing up their credit.

Unfortunately, Lifelock’s policy does not cover lost wages while Trusted ID offers an industry best $5,000 /4weeks. Most of Lifelock’s coverage is for hiring attorneys and investigators to “clear your good name”, something most cases of identity theft probably don’t require. Most victims of identity theft do need to spend countless hours calling their credit card companies and filling out fraud affidavits. Trusted ID will reimburse you for this time while Lifelock will not. You can read more about Identity Theft Insurance here.

Family Coverage

Another large difference is family coverage. Lifelock doesn’t offer any discounts to cover your spouse, elderly grand parents and charges $25/year to cover minor children. Trusted ID covers the entire household living under one roof for less than the cost another policy.

To illustrate the wide disparity in cost; for a family of 2 adults and two minor children, the cost of protection for Lifelock would be $347/year ($148.50 for each adult and $25 for each child). Trusted ID’s coverage would only be $240.00 These are advertised prices and if you use any of our links, you’ll receive significant discounts.

Large famalies need family pricing

Large families need family pricing

For a larger family, the price differences are more dramatic. For the same family living with two grandparents, the Lifelock plan would cost $643/year and TrustedID would be unchanged at $240.00/year (provided all the adults are part of the same household). Anyway you look at it, these are significant savings.

If you’re known to the public as “octomom” or your last name is “Duggar”, then it’s really a no-brainer. If the Octomom were covered by Lifelock, she would need to pay $348.50 while the near identical coverage from TrustedID would be $240.00.

The Duggar family from Discover Channel fame would pay $747 for their 18 children with Lifelock and with TrustedID, you guessed it, $240.00. I sense a sponsorship deal here somewhere.

These may be extreme examples but a large majority of victims come from families and it certainly makes sense to protect the identities of those you care about.

Our Opinion

LifeLock and Trusted ID both have reputations of stability and trustworthiness, and in the end both of them are good choices to help protect you from identity theft. We feel that TrustedID edges out Lifelock as a service that offers more for less.

In addition to almost everything Lifelock offers, with Trusted ID, you have the option to place credit freezes, free virus /spyware protection for your computers, credit monitoring, your credit score, medical benefits review, and when looking to add a child, spouse, or grandparent to your coverage, TrustedID has the best pricing available.

Lifelock did pioneer the entire identity protection industry and was the first to offer a million dollar warranty but the value in TrustedID’s offerings is just to strong to ignore. It’s almost like TrustedID was designed to imitate Lifelock, offer more, and then charge less.

Before making a final decision take the time to ask what services are important to you. How much coverage do you need, and how many people in your house do you need to protect? Both LifeLock and Trusted ID are companies with good reputations who will help protect you from identity theft and, should the worst happen, help you regain your identity and your credit.

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Category: Identity Theft Services, Lifelock, TrustedID

About Brandon Qureshi: Brandon Qureshi is an expert on identity theft companies after being victimized in 2006. He's proud to share everything he's learned about identity theft and when he's not writing articles for IDProtectionGuide, Brandon is a forensic accountant and an aspiring author. View author profile.

Comments (8)

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  1. Peter K says:

    I just got a call from my credit card company. Someone got a hold of personal information and changed my address to somewhere in California then maxed out my Mastercard. It looks like my day will be spent on the phone to banks and credit bureaus sorting this all out. Man, this sucks.

    Will either of these services have prevented this?

  2. Brandon Qureshi says:

    Oh man, that’s terrible. Did they get your SS number or just your credit card?

    As far as protection goes, it depends how your information was compromised. Lifelock’s new “Command Center” may have caught the address change in time to make a difference but that also depends. The good news is you are usually only liable for the first $50 of any fraudulent credit activity. TrustedID will also reimburse you for any lost wages you might have suffered up to $5,000.00

    What you really need to be concerned with is how much information the identity thief has and be vigilant in monitoring your credit report. Can they open new accounts? Can they tamper with any existing accounts?

  3. Mike says:

    Thanks for the review. I found this site very informative. Does Lifelock or TrustedID make you sign a contract?

  4. Brandon Qureshi says:

    No, both services are contract free and will offer prorated refunds.

  5. Henry says:

    I am trying to figure out which one of these two companies (TrustedId & Lifelock) would best fit me if, someone is trying to use my Social Security to apply for a job?

  6. Brandon Qureshi says:

    If somebody has your Social Security number and is applying for work under it , the first step I’d take is to order a Social Security Statement to make certain your earnings history is correct.

    Next out of the two services you’re looking at I’d recommend Lifelock Command Center over TrustedID for your situation because of the additional monitoring Command Center offers.

  7. Sid says:

    For general protection, which you recommend? I have heard there have been issues with LifeLock. Have they been resolved. A friend is trying to get me to sign up with Pre-Paid Legal Identity Theft Shield. Do you know anything about this company?

    Thanks.

  8. Michelle says:

    Just an FYI. After our financial institution’s office was broken into this summer we were given 12 months of ID protection through LifeLock at no cost. I enrolled our family on-line entering my husband’s information first, then mine and lastly our childrens. I called LifeLock today as the website would only accept our e-mail address (we all use the same one) for my husband’s enrollment. I was told that for security reasons there has to be a separate e-mail address for each person and suggested we open a free one through Yahoo or another site. This would cause more work on my part and I am the only one who would check the sites for information relating to the LifeLock accounts! Explained this and again was told it was for “security” reasons. I was then told that since I am not the “primary” account holder that they could not discuss our minor children’s information with me that they would need to have my husbands “permission” as he is listed as their “guardian”! I explained that my husband is a farmer who works 7 days a week and doesn’t have a clue as to how any of this works but they stood their ground and would not discuss our childrens information. As their mother I am able to discuss them with the doctor, school, etc but not with this company. This infuriates me to no end! I looked through their website and didn’t come across anything that talked about this issue. Do all companies operate in this manner? My husband and I have talked about keeping such a service after our 12 months with this company ends and you can bet your bottom dollar that I will make sure to do my research!

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